AFTER:
Photos. We populated the site with photos of real people doing real things. The two women pictured at the left are actual participants enjoying a real incentive travel/CSR program organized by Meridican.
Design. Taking advantage of available real estate, we placed a large rotating slider above the fold, filled it with big, bold images that conveyed the company’s services and personality. We punched up the heavy brown with orange and a breath of fresh white.
Copy. To reinforce visual storytelling we appointed three carefully chosen words for each slider. Immediately below: “Teams work better when they play together.” The copy is authentic; for anyone who knows the playful team at Meridican, it sounds just like them. But don’t just take our word for it:
Veteran editor Julie Charles, who knows the company, had this to say:
“I was immediately impressed by how friendly and conversational the language is–definitely not your standard-fare, corporate-speak kind of website. Love both the words and the visual approach. Reflects the brand so well.”
Navigation. Six tabs in the main nav bar, each labelled with a single word makes the experience easy and fast. Why? Because we respect your time (and know you don’t have a lot of it).
Functionality. We produced a completely mobile-friendly site that can be viewed on any type of device, big or small.
Meridican creates spectacular incentive travel and CSR programs, and plans meetings, special events and corporate branding initiatives for clients like RBC, Home Hardware, U.S. Foods and more. With a staff of 28, and over 30 years in business, Meridican was in dire need of a website that better reflected their range of services, vast experience and fun-loving personality.
